It is not surprising that there is confusion about the best way to lose weight. The number of different diets available seems to increase each week. Some are more ethical than others, but almost all promise the sort of results which reality tells us are difficult to achieve. The old maxim “if it’s too good to be true, it usually isn’t” should be applied.

There is one inescapable fact that must underpin any serious effort to lose weight. Understanding and accepting this is part of the WeightCoach philosophy.

The fact is, unless you take in less energy than you expend, there will be no need for the body to call on your fat stores to top up your energy requirements.

Once it is accepted that any successful diet must create an energy deficit to bring about weight loss, the next important question is how best to achieve the energy deficit.

There is no one specific solution that will work for everyone. But if you are going to achieve the real success that comes with losing weight and keeping it off, some long term changes will have to be made. These changes may be in your eating habits or in your activity and exercise habits. Often just minor changes in both are all that is needed.

WeightCoach has been designed to explore and support the sort of behavioural changes which will be essential for those who want to both lose weight and keep it off. It works well in conjunction with the services of a dietitian or a doctor, but it will also work as a stand alone program.

Put simply, WeightCoach is an online weight management support program. But that only tells part of the story. When you’ve finished reading about the program, you will be able to decide if it has the features to help you.

It is worth stressing at this point that WeightCoach is not a diet. Nor does it use any gimmicks or make any inflated promises.

What it will provide is the sort of advice and support that you would expect to get if you visited an experienced weight loss counsellor.

More importantly, it is available to you every day at a time that suits you best.

The sad fact is that if success in weight management is judged by losing weight and keeping it off, then successes are few and far between.

There are several reasons for this.

The first and most obvious is that it isn’t easy – in fact it can be very hard! This is compounded by two facts. One, most people try to lose weight by going on a diet rather than by committing to lifelong changes. Two, they often start off with unrealistic expectations of what they can achieve. This can lead to disappointment and the almost inevitable reversion to old habits.

This sort of thinking is unfortunately encouraged by some sectors of the weight loss industry.

The WeightCoach concept originated because of the need to provide an ethical program that puts the emphasis on the importance of behavioural change.

The professional, ethical approach as practiced by dietitians and doctors often seems to be much harder and offer less in the way of immediate results. As a consequence, this approach can often be overlooked when different options are considered.

The WeightCoach program has been designed by diet and weight loss professionals. Not as a quick fix, but as a serious support mechanism for those who are serious about lifelong weight management.

WeightCoach has been developed by the medical team at Executive Health Management in Sydney.

Executive Health Management is one of Australia’s leading providers of health promotion services to the corporate sector.

Their mission is to motivate their clients to make the sort of realistic, sustainable changes to their eating habits and general lifestyle that should result in a healthier future.